How Long Can Instagram Reels Be? (2026 Length Limits)
Updated: October 12, 2026 · 2 min read
Short answer: you can record and post Instagram Reels up to 3 minutes in the app. Instagram raised the Reels limit from 90 seconds to 3 minutes in January 2025. Some accounts can upload longer videos from their gallery, but Reels longer than 3 minutes are recommended less to non-followers.
Instagram video lengths
- Reels: up to 3 minutes (stay under this to be recommended to non-followers).
- Stories: up to 60 seconds per frame; longer videos are split into several frames.
- Live: up to 4 hours.
Limits can vary by account and app version. Check the length option in the Reels camera to see yours.
The ideal Reel length for reach
Watch time is one of Instagram's most important signals, so the ideal length is the shortest one that keeps people watching. For a tip or single moment, 7–30 seconds; for explainers or tutorials, 30–90 seconds is a good start. The longer the video, the more the first seconds matter.
Reels dimensions
- Ratio: 9:16 vertical.
- Resolution: 1080 × 1920 px.
- Safe zone: keep text and logos away from the bottom, top and right edges; the interface covers them.
Frequently asked questions
Can Reels be longer than 3 minutes?
Some accounts can upload longer videos, but Reels over 3 minutes are recommended less to non-followers. Stay under 3 minutes for reach.
Do short or long Reels get more views?
Keeping viewers matters more than length. Short videos usually have higher completion rates.