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Social media guides

Current rules and practical tips for Instagram, TikTok, LinkedIn and other networks. No made-up numbers; everything is based on what the platforms themselves have said.

Tool comparisons

Meta vs Google vs LinkedIn Ads: How to Choose an Ad Platform (2026)We compared Meta, Google and LinkedIn ads side by side: which one creates demand, which one captures it, which one reaches decision makers, and where your business should start.Updated: October 29, 2026Metricool Alternatives (2026): 5 Free and Paid OptionsFree and paid Metricool alternatives: Buffer, Later, Hootsuite, Meta Business Suite and IZY Social. Prices, free plans and who each one is for.Updated: October 25, 2026Meta Business Suite vs Paid Tools: Is the Free Option Enough? (2026)Meta Business Suite is free but only manages Facebook and Instagram. When is it enough, and when does a paid scheduling tool make sense?Updated: October 17, 2026Metricool vs Buffer (2026): Pricing and Features ComparedWe compared Metricool and Buffer on free plans, pricing, analytics, teams and approvals. Which fits a single brand, and which an agency?Updated: October 17, 2026Hootsuite vs Buffer (2026): Pricing and Features ComparedWe compared Hootsuite and Buffer on price, teams, approvals, inbox and analytics. Which one fits a solo business, and which a large team?Updated: October 17, 2026Sprout Social Alternatives (2026): 5 Options That Scale With Your TeamSprout Social charges per user, so the bill multiplies as your team grows. We compared Hootsuite, Metricool, Buffer, Later and IZY Social.Updated: October 17, 2026Later Alternatives (2026): 5 Options, Some With a Free PlanLater has no free plan, and its cheapest plan caps posts per profile. We compared Buffer, Metricool, Meta Business Suite, Hootsuite and IZY Social.Updated: October 17, 2026Buffer Alternatives (2026): 5 Options That Don't Charge per ChannelBuffer charges for every channel you connect, so the bill grows with your accounts. We compared Metricool, Later, Hootsuite, Meta Business Suite and IZY Social.Updated: October 17, 2026Best Social Media Management Tools (2026): 7 Options for Businesses and AgenciesWe compared social media scheduling and management tools: IZY Social, Meta Business Suite, Buffer, Hootsuite, Metricool, Later and Sprout Social. Which one fits whom?Updated: October 12, 2026Hootsuite Alternatives (2026): 5 Simpler, More Affordable OptionsLooking for a Hootsuite alternative? Five options for a free plan, simpler use or better value, and who each one suits.Updated: October 12, 2026

Instagram

Instagram Algorithm 2026: How It Works and What It RewardsHow does the Instagram algorithm work in 2026? Separate ranking for Feed, Reels, Stories and Explore, the three main signals Instagram has named and what to do to grow your reach.Updated: October 29, 2026Instagram Post Sizes 2026: Portrait, Square, Reels and Story DimensionsWhat size is an Instagram post? 2026 dimensions and lengths for 4:5 and the new 3:4 portrait posts, square, carousel, Reels, stories and profile photos.Updated: October 25, 2026Instagram Insights Explained: Reach, Accounts Engaged, Profile VisitsViews, accounts reached, accounts engaged, profile visits, skip rate... Here's what every number in Instagram Insights means and which ones to watch.Updated: October 25, 2026Instagram Recommendation Eligibility: What It Is and How to Fix ItIf your Instagram account isn't eligible for recommendations, your posts won't reach non-followers in Explore or Reels. Where to check, why it happens and how to fix it.Updated: October 25, 2026How to Get Verified on Instagram (2026 Guide)There are two ways to get the blue check on Instagram: a paid Meta Verified subscription or a request for notable accounts. Here are the requirements and steps.Updated: October 22, 2026How to Switch to an Instagram Business Account (2026)Switching a personal Instagram account to a business or creator account is free and takes a minute. Here are the steps, the difference between the two, and how to switch back.Updated: October 22, 2026How to Boost a Post on Instagram (2026)How to run an Instagram ad by boosting a post or Reel: which goal to pick, who to target, how much to spend and how long to run it.Updated: October 16, 2026How to Post a Carousel on Instagram (2026)How to share multiple photos and videos in one Instagram post, how many slides you can add, and the size that keeps your slides from getting cropped.Updated: October 14, 2026How to Schedule Instagram Posts (2026)How to schedule Instagram posts and Reels from the Instagram app, Meta Business Suite or a scheduling tool. Step by step, with the current limits.Updated: October 14, 2026How to Change Your Instagram Reels Cover (2026)How to change a Reels cover before and after posting, how to crop it for the profile grid, and how to pick a cover that works. Step by step.Updated: October 13, 2026How Long Can Instagram Reels Be? (2026 Length Limits)What's the maximum length of an Instagram Reel, the limits for Stories and Live, and the ideal Reel length for reach? Short, clear answers.Updated: October 12, 2026How Many Hashtags Should You Use on Instagram? The New 5-Hashtag Rule (2026)Instagram now allows at most 5 hashtags per post. Which tags to pick and which to skip: a short, practical guide.Updated: October 11, 2026Why Aren't Your Reels Getting Views? The 3 Signals Instagram Looks AtInstagram decides who sees your Reel based on 3 signals: watch time, likes and sends. What to do for each one.Updated: October 11, 2026

TikTok

How to Schedule TikTok Videos (2026)You can schedule TikTok videos up to 10 days ahead with TikTok Studio on desktop. Here are the steps, the limits, and options for scheduling further out.Updated: October 22, 2026TikTok Algorithm 2026: How the For You Page WorksHow does the TikTok algorithm decide who sees your videos? TikTok's own explanation of its recommendation system, the key signals and how to reach the For You page.Updated: October 12, 2026How Long Can a TikTok Be? (2026 Limits and Ideal Length)What's the maximum TikTok video length, the difference between in-app recording and uploads, and the ideal TikTok length for reach.Updated: October 12, 2026TikTok Hashtag Guide (2026): Hashtag Examples by IndustryWhich hashtags should you use on TikTok? How many, whether #fyp works, and starter hashtag examples for cafés, boutiques, salons, gyms and more.Updated: October 12, 2026

Best times to post

How to Find the Best Time to Post on Social Media (2026 Guide)A step-by-step way to find your best posting time on Instagram, TikTok, LinkedIn and Facebook from your own data, instead of generic hour tables.Updated: October 12, 2026Best Time to Post on Instagram: How to Find Yours (2026)How to find your best time to post Instagram posts, Reels and Stories from Insights, and how to test it, step by step.Updated: October 12, 2026Best Time to Post on TikTok: How to Find Yours (2026)How to find your best time to post on TikTok from TikTok Analytics, and why timing matters less on TikTok than on other networks.Updated: October 12, 2026Best Time to Post on LinkedIn: How to Find Yours (2026)How to test the best day and time to post on LinkedIn, the daily routine of a professional audience and why the first hour matters.Updated: October 12, 2026Best Time to Post on Facebook: How to Find Yours (2026)How to see your Facebook Page's best posting times in Meta Business Suite and how to test them, step by step.Updated: October 12, 2026Best Time to Upload to YouTube: How to Find Yours (2026)How to find your best upload time for YouTube videos and Shorts in YouTube Studio, and why to publish before your viewers arrive.Updated: October 12, 2026Best Time to Post on Pinterest: A Pin Timing Guide (2026)Why posting time matters less on Pinterest than anywhere else, what matters instead and when to post seasonal content.Updated: October 12, 2026

More posts

Digital Marketing Tools: 36 Tools in 6 Categories (2026)We grouped 36 digital marketing tools for content, design, video, ads, SEO and team management. What each one does and where to start.Updated: October 29, 2026Ads Alone Are Not Enough: How Content and Ads Work TogetherAds buy visibility, content earns trust. We explain the difference, why content comes first, how to set up ads and what an account audit looks at.Updated: October 29, 2026What Is Performance Marketing? Notes from CPC and CPA to ROAS and ScalingPerformance marketing from basics to advanced: pricing models, channel choice, full funnel, landing pages, tracking, unit economics and scaling, with worked examples.Updated: October 29, 2026Running Meta Ads with Claude: A 7-Step System from Analysis to TestingSeven steps to connect Claude to your Meta ad account, analyse spend, generate ad concepts and run a testing loop, with safety rules and example prompts.Updated: October 29, 2026What Are SEO, AEO and GEO? A Guide to Being Found on Google and in AIThe difference between SEO, AEO and GEO, how Google finds your site, on-page and technical SEO, Google Business Profile and getting named in AI answers, with a 30-day plan.Updated: October 29, 2026Social Media Account Checklist: A 24-Point Check-upA 24-point checklist across profile, content, visual style, production, ads and measurement. Every yes is 1 point; add them up to see where your account stands.Updated: October 29, 202650 Ways to Market Online: Every Digital Marketing Channel in 6 CategoriesFrom SEO to WhatsApp marketing and from influencer partnerships to programmatic ads, we grouped 50 digital marketing channels into 6 categories with short explanations.Updated: October 29, 2026SEO Guide for Beginners: From Basics to Advanced in 9 PartsWhat SEO is, how to choose keywords, on-page and technical SEO, E-E-A-T, backlinks, local SEO, AI search and a 30-day plan, explained simply with examples.Updated: October 29, 2026Grow Your Brand Online: A 90-Day Growth GuideWhich channel fits you, which free tools to start with, how to set up your profile and content, how to start ads and which numbers to track. A step-by-step 90-day plan.Updated: October 29, 2026SEO Checklist: Ready for AI Search, Point by PointA point-by-point SEO checklist for setup, keywords, on-page SEO, content, backlinks, local SEO and AI visibility, with a final check to repeat every month.Updated: October 29, 2026The Social Media Map: 6 Areas and 36 Steps That Grow a BrandStrategy, content, production, ads, community and analytics. We mapped the six areas that grow a brand on social media, with six steps for each.Updated: October 29, 2026What Is YouTube Shorts? (And Is There a "You Shorts" App?)There's no separate YouShorts app: YouTube Shorts is YouTube's vertical short-video section. Length, size, how to upload and how to make money, explained.Updated: October 29, 2026Meta Ads Guide (2026): Facebook and Instagram Ads From Start to FinishA complete Meta Ads guide: account setup, the 6 campaign objectives, audiences, creative, budget, Pixel and Conversions API, the 2026 placement change and metrics.Updated: October 28, 2026Google Ads Guide (2026): Search, YouTube and Maps AdsA complete Google Ads guide: account setup, campaign types, keyword match types, responsive search ads, bidding strategies, Quality Score and conversion tracking.Updated: October 28, 2026