Later Alternatives (2026): 5 Options, Some With a Free Plan

Later's plans

Later has no free plan, but there's a 14-day trial. Plans are built around social sets; one set is one account per network, 8 profiles in total.

Starter is $18.75 a month billed yearly: 1 social set, 1 user and up to 30 posts per profile per month. Growth is $37.50 a month billed yearly: 2 sets, 2 users, 180 posts per profile per month, approvals and a shared inbox. Scale is $82.50 a month billed yearly: 6 sets, 4 users and unlimited posts. Extra users on Growth and Scale are $3.75 a month each.

Why people look for alternatives

• There's no free plan, so you pay once the trial ends.
• Thirty posts per profile a month on Starter isn't enough for an account that posts daily.
• Teams and approvals start on Growth, and every plan caps users.
• Agencies running many brands outgrow the social set limits quickly.

1. Buffer

For starting free. The free plan covers 3 channels with up to 10 scheduled posts each. Paid plans are per channel: Essentials is $5 a month for one user, and Team is $10 a month with collaboration and approvals. Paid plans have no post cap.

2. Metricool

For people who care about reports and analytics. The free plan has 1 brand and 20 posts a month; Instagram and TikTok connect, LinkedIn and X don't. Starter begins at $20 a month billed yearly with unlimited publishing for up to 5 brands. Teams and approvals are on Advanced.

3. Meta Business Suite

If your accounts are only on Facebook and Instagram, it's free with no post cap. Its grid preview isn't as polished as Later's, and it doesn't connect TikTok.

4. Hootsuite

For large teams, with unlimited scheduling, an advanced inbox and brand monitoring. No free plan, a 14-day trial, and pricing from $99 per user, far more than Later.

5. IZY Social

Our own tool for small businesses and agencies. You plan posts while seeing how they'll look on a phone; the Business plan covers Instagram, Facebook, TikTok and YouTube, and the Corporate Brand and agency plans add LinkedIn, Pinterest, Threads and X for all 8 platforms. There's a content calendar, special days, and AI that writes in your brand's voice. Agency plans keep each client in a separate space with one-link approvals. The business plan is $49 a month, or $29 a month billed yearly, with a 14-day trial and no card. Details are on the pricing page.

Which one should you pick?

• Want to start without paying? Buffer's or Metricool's free plan.
• Only Facebook and Instagram? Meta Business Suite.
• An agency running many brands? IZY Social.
• If the look of your Instagram grid matters above all, staying on Later can make sense.

List the posts you have scheduled in Later before you switch. Scheduled posts don't move between tools, so you'll set them up again.