TikTok Hashtag Guide (2026): Hashtag Examples by Industry
Updated: October 12, 2026 · 2 min read
TikTok hashtags tell the system what your video is about; the right ones help it reach interested people. This guide covers how many to use, what to avoid and starter examples by industry.
How many hashtags?
3–5 is enough. More crowds the caption and blurs the topic. Each one should match what the video is really about.
Building a good set
- 1Topic: what the video covers (#coffeerecipe, #haircare).
- 2Niche or community: what interested people follow (#coffeelover, #beauty).
- 3Place: for local businesses, your city or area (#brooklyn, #london).
- 4Brand: your own brand hashtag.
Tags like #fyp, #foryou and #viral don't describe your topic and don't help on their own.
Hashtag examples by industry
- Café and restaurant: #coffee #coffeelover #brunch #dessert #recipe #[city]cafe
- Fashion and boutique: #ootd #outfitideas #fashion #style #newcollection #boutique
- Beauty and salon: #hair #haircare #makeup #skincare #beauty #salon
- Gym: #fitness #workout #gym #pilates #healthylifestyle #homeworkout
- Real estate: #realestate #househunting #hometour #forsale #[city]realestate
- E-commerce: #unboxing #productreview #shopping #giftideas #sale
These are starting points. Search them on TikTok first; check which hashtags similar videos use and that the topic truly fits.
Beyond hashtags: TikTok search
Many people use TikTok like a search engine. Put your keyword not only in hashtags but at the start of the caption, in on-screen text and out loud in the video.
Free TikTok hashtag generator
Describe your video and IZY Social's free TikTok hashtag generator suggests hashtags that fit.
Frequently asked questions
Should I use trending hashtags?
Only if your video really fits the trend. Irrelevant trending tags mislead viewers and lower watch time.
Where should hashtags go?
At the end of the caption, after a short opening sentence with your keyword.