What is brief?

A short document describing a job's goal, audience, message and deliverables.

A good brief makes clear what's being made, for whom, why and by when. It prevents misunderstandings between client and agency or team.

Brand memory and previously approved content are the best references to strengthen a brief.

Updated: October 12, 2026 · All terms

Run your social media from one panel

IZY Social writes posts in your brand's voice, publishes them at the right time and reports the results.