What is carousel?
A single post with several images or videos people swipe through.
Carousels are ideal for step-by-step explanations, before–afters, lists and mini guides. On Instagram you can add up to 20 images or videos to one carousel.
Carousels tend to get a lot of saves. The first slide should spark curiosity and the last should end with a call to action.
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Updated: October 12, 2026 · All terms
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