What is Close Friends?

An Instagram feature for sharing stories only with a list you choose.

Brands can use Close Friends for loyal-customer offers, early access or behind-the-scenes content.

Being on the list feels exclusive and strengthens the community bond.

Updated: October 12, 2026 · All terms

Run your social media from one panel

IZY Social writes posts in your brand's voice, publishes them at the right time and reports the results.