What is partnership ads?
A brand ad that runs through a creator's account.
Partnership ads show the creator's name and profile, so they feel more like a recommendation than an ad. On Meta they're called partnership ads; on TikTok, Spark Ads.
They need the creator's permission and clear disclosure.
Related terms
Updated: October 12, 2026 · All terms
Run your social media from one panel
IZY Social writes posts in your brand's voice, publishes them at the right time and reports the results.
Try free for 14 days