What is posting frequency?

How often you post in a given period.

The right frequency is one you can keep up without lowering quality. Posting regularly beats posting a lot now and then.

A few feed posts a week, regular stories and Reels are a good start for most businesses.

Updated: October 12, 2026 · All terms

Run your social media from one panel

IZY Social writes posts in your brand's voice, publishes them at the right time and reports the results.