What is targeting?

Choosing who sees your ad by location, age, interests and behavior.

For local businesses, location and radius targeting is the most important setting. Too narrow makes ads expensive; too broad wastes budget.

Platforms' automatic (broad) targeting often works well when paired with the right creative.

Updated: October 12, 2026 · All terms

Run your social media from one panel

IZY Social writes posts in your brand's voice, publishes them at the right time and reports the results.