What is Trial Reels?
An Instagram feature that shows a Reel to non-followers first so you can test it.
Trial Reels show your video to a group of non-followers before your followers see it. If it performs well, you can share it with your followers or let Instagram do it automatically.
It's a handy way to test a new idea, format or tone without risking your follower feed.
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Updated: October 12, 2026 · All terms
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