What is viral?
When content spreads to far more people than usual in a short time, through shares.
Going viral usually happens through shares and recommendation feeds that carry content far beyond your followers. It can't be guaranteed, but a strong hook, an emotional reaction and a reason to share all improve the odds.
To keep the new audience after a viral post, your profile and next posts should continue on the same topic.
Related terms
Updated: October 12, 2026 · All terms
Run your social media from one panel
IZY Social writes posts in your brand's voice, publishes them at the right time and reports the results.
Try free for 14 days