Why post?
Everyone announces discounts, so standing out means starting early, explaining the offer clearly and creating urgency. Most shoppers make their lists days in advance.
Post ideas by industry
- Café and restaurant
- A Black Friday deal on gift cards.
- Fashion and boutique
- Countdown Stories and an “add to cart now” reminder.
- Beauty and salon
- The best price of the year on package sessions.
- E-commerce
- An early-access list and hour-by-hour deals.
- Gym
- A Black Friday price on annual memberships.
- Clinic and services
- A limited number of discounted consultation packages.
Ready-to-use captions
Copy one and tweak a word or two for your brand.
Black Friday is here! Up to 30% off everything, until Sunday night only. 🖤
3 days to go! Add your favourites to your cart now and be first on Friday. ⏳
Join the early-access list to see the deals a day before everyone else. Link in bio. 🔑
Last 6 hours! Black Friday prices end at midnight. ⏰
Best price of the year: our Black Friday membership deal, this weekend only. 💪
Hashtag ideas
#BlackFriday#BlackFridaySale#Sale#ShopSmall#Deals
Visual ideas
- A bold discount and end date on a black background.
- A countdown sticker in Stories.
- A fast Reel of best-sellers.
Things to watch out for
- Don't raise prices before discounting them; it's a legal risk and kills trust.
- Don't leave the end date or terms vague.
FAQ
- When should I announce my Black Friday sale?
- Tease a week ahead, announce details 2–3 days before, remind during the day and post “last hours” before it closes.
- When is Black Friday?
- The Friday after the fourth Thursday of November. The date on this page updates every year.