Employee advocacy calculator – what is it?
When employees share company content on their own accounts (employee advocacy), the brand reaches people it otherwise wouldn't, through a trusted voice. This calculator uses the number of sharing employees, their average followers, monthly shares and the reach rate you set to estimate monthly impressions and what they'd cost as ads.
How to use it
- Enter how many employees will share and their average followers.
- Enter shares per person per month.
- Set the reach rate and cost per thousand impressions (CPM) from your own data.
Tips
- Make sharing easy, not mandatory: provide ready text and images.
- LinkedIn is where employee sharing works best.
- Use your own ad account numbers for reach rate and CPM.
FAQ
- What is the reach rate?
- The share of the sharer's followers who see a post. It varies; use your own data.
- What is CPM?
- The ad price per thousand impressions. Use the average from your own ad account.