What is algorithm?
The system a platform uses to decide what to show to whom, and in what order.
Algorithms predict what each user will watch and engage with. Watch time, shares, saves, comments and the user's past interests feed that prediction.
There isn't one algorithm: feed, stories, Reels and Explore each use their own ranking. The good news: all of them reward content your audience genuinely values.
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Updated: October 12, 2026 · All terms
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