What is recommendation eligibility?
Whether your content can be shown to non-followers in Explore and recommendation feeds.
Instagram doesn't recommend content that breaks its recommendation guidelines to non-followers; your followers can still see it. This is usually what people call a “shadowban”.
You can check it under “Account status” in Instagram settings and appeal if needed. Watermarked videos taken from other accounts and engagement bait lower eligibility.
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Updated: October 12, 2026 · All terms
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