What is benchmark?

Comparing your results with your own history, competitors or industry averages.

No metric is good or bad on its own; it depends on what you compare it with. The most reliable benchmark is your own last month or quarter.

Competitor benchmarks help you see which formats and topics work in your industry.

Updated: October 12, 2026 · All terms

Run your social media from one panel

IZY Social writes posts in your brand's voice, publishes them at the right time and reports the results.