What is engagement rate?
Total engagement divided by followers or reach, as a percentage.
Engagement rate measures how well your content lands relative to your audience. There are two common ways to calculate it: by followers (engagement ÷ followers × 100) and by reach (engagement ÷ reach × 100).
The reach-based rate judges content quality more fairly, because it shows how many of the people who actually saw a post reacted. The follower-based rate is handy for comparing accounts.
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Updated: October 12, 2026 · All terms
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