What is conversion?
When a user completes the action you want: a purchase, sign-up, form or call.
Conversions show what social media brings to your business. You decide what counts: a sale for an online shop, a booking or a form for a service business.
To measure them, you use a tracking code like the Meta Pixel on your site or UTM parameters on your links.
Related terms
Updated: October 12, 2026 · All terms
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