What is ROI (return on investment)?

How much the time and money you put into social media returns to you.

ROI is calculated as (revenue − cost) ÷ cost × 100. Cost includes content production, tools and time as well as ad spend.

Not every result ties directly to a sale, so ROI is best read alongside in-between metrics like conversions, leads and brand awareness.

Updated: October 12, 2026 · All terms

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