What is follower growth rate?
Net followers gained in a period divided by followers at the start of it.
Follower growth rate is (new followers − lost followers) ÷ followers at the start × 100. It's more meaningful than the raw count because it shows speed.
Spikes usually follow a post reaching Explore; drops often follow content that doesn't fit the audience.
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Updated: October 12, 2026 · All terms
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