What is reach?
The number of unique accounts that saw your content at least once.
Reach tells you how many different people you got in front of. If one person sees your post five times, they still count once, so reach is always lower than or equal to views.
Whatever your follower count, reach is the number that matters: it shows how many people your posts actually landed in front of. Reach among non-followers is a sign you're showing up in Explore and recommendation feeds.
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Updated: October 12, 2026 · All terms
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