What is keyword?
The word or phrase people type when searching for a topic.
The right keyword is the phrase your audience actually searches: “brunch in Brooklyn”, “home pilates”, “linen shirt outfit”. On social, it goes naturally into captions, on-screen text and titles.
Autocomplete suggestions in a platform's search bar are a good place to see what people look for.
Related terms
Updated: October 12, 2026 · All terms
Run your social media from one panel
IZY Social writes posts in your brand's voice, publishes them at the right time and reports the results.
Try free for 14 days