What is social SEO?
Preparing content so it can be found in social platforms' search results.
Many people now search for places, products and recipes directly on Instagram, TikTok and YouTube. Social SEO means putting the right keywords in captions, on-screen text, video titles and your profile name so you show up in those searches.
Platforms can read spoken words and on-screen text too, so saying the keyword in the video also helps.
Related terms
Updated: October 12, 2026 · All terms
Run your social media from one panel
IZY Social writes posts in your brand's voice, publishes them at the right time and reports the results.
Try free for 14 days