What is micro-influencer?
A creator with roughly 10,000 to 100,000 followers interested in a specific topic.
Micro-influencers have smaller but more engaged and loyal audiences, often with higher engagement rates than big accounts. They're cost-effective for local and niche brands.
Creators with 1,000–10,000 followers are called nano-influencers.
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Updated: October 12, 2026 · All terms
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