What is persona?

A fictional customer profile, with a name and story, that represents your audience.

A persona is a concrete description like “Emma, 32, lives in Leeds, works out three times a week”. Writing to that person sharpens your message.

For most businesses, 2–3 personas are enough.

Updated: October 12, 2026 · All terms

Run your social media from one panel

IZY Social writes posts in your brand's voice, publishes them at the right time and reports the results.