What is target audience?

The specific group of people you want to reach with your content.

A target audience is defined by age, location, interests, problems and habits. The clearer the definition, the sharper the content.

Audience data in your analytics (age, city, active hours) lets you check your assumptions against reality.

Updated: October 12, 2026 · All terms

Run your social media from one panel

IZY Social writes posts in your brand's voice, publishes them at the right time and reports the results.