What is professional account?

An Instagram business or creator account that unlocks analytics, contact buttons and ad tools.

Instagram has two professional account types: business and creator. Both unlock insights, ads and connections to scheduling tools.

Switching is free and takes a few steps in settings; linking a Facebook Page adds more features.

Updated: October 12, 2026 · All terms

Run your social media from one panel

IZY Social writes posts in your brand's voice, publishes them at the right time and reports the results.