What is verified account (blue check)?
A badge showing an account really belongs to that person or brand.
On Instagram and Facebook, the verified badge comes through a Meta Verified subscription or, for notable accounts, by applying. The subscription adds ID verification and extra support.
The badge builds trust but doesn't guarantee reach on its own; content still decides.
Related terms
Updated: October 12, 2026 · All terms
Run your social media from one panel
IZY Social writes posts in your brand's voice, publishes them at the right time and reports the results.
Try free for 14 days