What is sentiment analysis?

Working out whether comments and mentions are positive, negative or neutral.

Sentiment analysis shows the overall tone of what people say about your brand. AI tools can classify large volumes of comments quickly.

A sudden rise in negative sentiment should be caught early as a sign of a crisis.

Updated: October 12, 2026 · All terms

Run your social media from one panel

IZY Social writes posts in your brand's voice, publishes them at the right time and reports the results.