What is social proof?

Building trust by showing others use and like your product.

Customer reviews, user content, sales numbers and well-known partners are social proof. People look at others' experience when deciding.

It must be real; fake reviews and numbers damage trust for good.

Updated: October 12, 2026 · All terms

Run your social media from one panel

IZY Social writes posts in your brand's voice, publishes them at the right time and reports the results.