TikTok SEO tool – what is it?
Many people use TikTok like a search engine. TikTok decides which searches a video shows up in by looking at the caption, the on-screen text and what's said in the video. This tool puts the searched phrase at the start of the caption and suggests on-screen text with the same phrase.
How to use it
- Describe your video.
- Write the phrase you want to be found for.
- Add the caption and on-screen text to your video.
Tips
- Say the key phrase out loud in the first seconds.
- Check TikTok's search suggestions to see what people look for.
- Keep on-screen text in the safe zone; the interface covers the bottom and right.
FAQ
- What is TikTok SEO?
- Optimising captions, on-screen text and voiceover so your videos rank in TikTok search.
- Do hashtags still matter?
- They help describe the topic, but the caption phrase matters more.