Social Media Account Checklist: A 24-Point Check-up

1. Profile: the first 3 seconds are won here

1. 1The bio says what you do in one sentence.
2. 2The profile photo reads even when small.
3. 3Highlights are tidy, with covers in one style.
4. 4Contact and link are one tap away.

2. Content: not posting, planning

1. 1The content calendar is ready at least 2 weeks ahead.
2. 2Every post has a clear purpose.
3. 3There is a strong hook in the first 3 seconds.
4. 4Reels, carousels and Stories are balanced.

3. Visual style: the profile should read like one campaign

1. 1A fixed colour palette, 2 fonts at most.
2. 2The logo sits in the same place on every post.
3. 3Real footage instead of stock images.
4. 4Covers and templates match each other.

4. Production: a video that gets watched shows in second one

1. 1Vertical 9:16, framed for the phone.
2. 2Clean sound and good light.
3. 3Every video has subtitles.
4. 4The product or service shows in the first 3 seconds.

5. Ads: setup wins, not budget

1. 1Meta Pixel and conversion tracking are set up.
2. 2Audiences are tested separately.
3. 3Every campaign has at least 2 creatives.
4. 4Budget is adjusted weekly by results.

We explain how to set up the ad points in our Meta Ads guide.

6. Measure and improve: you cannot grow what you do not measure

1. 1Reach and saves are checked every week.
2. 2DM and sales conversions are measured.
3. 3The top 3 posts are analysed and repeated.
4. 4A short report comes out every month.

What does your score say?

20–24 points: you have a solid foundation and are ready to grow with some fine-tuning. 12–19 points: there is potential, but the missing areas are slowing you down; start with your lowest-scoring heading. 0–11 points: basics first; start with the profile and a content plan, and move to ads later.