What is brand awareness?

How well your target audience knows and remembers your brand.

Brand awareness is hard to measure directly; it's tracked through reach, views, branded searches and mentions.

It sits at the top of the sales funnel: people first get to know a brand, then trust it, then buy.

Updated: October 12, 2026 · All terms

Run your social media from one panel

IZY Social writes posts in your brand's voice, publishes them at the right time and reports the results.