What is share of voice?

How much of the conversation in your industry is about your brand.

Share of voice is your brand's mentions divided by all mentions in your industry. It shows how visible you are compared with competitors.

It's measured with social listening tools; a rise after a campaign shows whether people talked about it.

Updated: October 12, 2026 · All terms

Run your social media from one panel

IZY Social writes posts in your brand's voice, publishes them at the right time and reports the results.