Social media ROI calculator – what is it?
ROI (return on investment) shows how much each unit of money spent on social media brings back. Costs include not only ads but tools, design and the time your team spends. This calculator adds up all costs and compares them with the revenue social brings in.
How to use it
- Enter revenue from social (from discount codes, link tracking or sales records).
- Enter ad, tool and design spend.
- Add team hours and hourly cost; see the ROI.
Tips
- Social-only discount codes are the easiest way to measure revenue.
- Add UTM tags to links to see site sales by source.
- Don't forget time; for most businesses it's the biggest cost.
FAQ
- How is social media ROI calculated?
- (Revenue − total cost) ÷ total cost × 100.
- What if I don't sell online?
- Use the value of leads or bookings you get instead of revenue.