What are views?
The total number of times your content was shown or played, repeats included.
Views count how many times your content appeared on screen; if the same person sees it several times, each one counts. Instagram and Facebook now use views as the main metric for photos, videos, Reels and stories.
The older term “impressions” is now folded into views on most platforms. Comparing views with reach tells you how often the same people saw your content.
Related terms
Updated: October 12, 2026 · All terms
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