What is engagement?
Every action people take on your content: likes, comments, saves, shares and clicks.
Engagement shows whether your content moves people to act. Not all actions are equal: a save or a share is a much stronger sign of interest than a like.
Platforms use engagement to decide whether to show content to more people. Content sent to a friend by DM is one of the strongest signals for reaching new audiences.
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Updated: October 12, 2026 · All terms
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