Engagement rate calculator – what is it?
Engagement rate shows how many of your followers, or the people who saw your post, interacted with it. It means more than follower count: an account with 10,000 followers and no comments can be worth less than a lively one with 1,000. This calculator works it out against followers and against reach.
How to use it
- Enter the post's likes, comments, shares and saves.
- Enter your follower count, and reach if you have it.
- See the rate and compare it with your other posts.
Tips
- Track the average of your last 10 posts rather than a single one.
- Rate by reach reflects content quality; rate by followers reflects audience interest.
- Compare your account with its own past; industry averages vary widely.
FAQ
- How is engagement rate calculated?
- (Likes + comments + shares + saves) ÷ followers × 100. For rate by reach, use reach instead of followers.
- What's a good engagement rate?
- It depends on the network, industry and account size. Your own past average is the best benchmark.