TikTok engagement rate calculator – what is it?
On TikTok, videos are watched mostly on the For You feed rather than by followers, so engagement rate is usually calculated against views. This calculator divides likes, comments, shares and saves by views; add your followers for a second rate.
How to use it
- Enter the video's likes, comments, shares and saves.
- Enter the view count.
- See the rate.
Tips
- The first 2 seconds drive watch time, and watch time drives reach.
- Replying to comments with videos creates new content and engagement.
- Compare the rate with your videos of the same type.
FAQ
- How is TikTok engagement rate calculated?
- (Likes + comments + shares + saves) ÷ views × 100.
- Why not by followers?
- TikTok shows videos mostly to non-followers, so views are a fairer base.